Of abroad animation brand it is as worth while as development to derive we are drawn lessons from

Is homebred animation short of money? According to not complete count, move free industry in last few years the capital of 90% above is cast to animation makes a domain, so that be carried,start overflow a lot of people to think those who say is animation by accident.

Is homebred animation short of money? A cartoon at every turn a few collect, about a hundred collect, every collect 20 to 30 minutes, the planar charge that make is minutely 2000 reach 10 thousand yuan, three-dimensional 10 thousand reach 50 thousand yuan. Cartoon of a series needs millions of very consummate ten million commonly yuan the investment that make, plus the sale plan of later period and market promotion, capital investment looks seem a bottomless pit.

Animation makes be a model have " 3 tall " (high investment, high risk, Gao Shui is accurate) content industry of the feature, quite tall to the requirement of investor and producer. A large number of capital throw animation and unwarrantable production gives high-quality goods animation, how gain is the difficult problem that perplexes Chinese animation course of study from beginning to end.

Predicament: Make, broadcast with later period product each other are out of line

Investor " move again overflow gently " main reason is eager for quick success and instant benefit, a large number of investor want to become the 2nd quickly " blue cat " . But after thorough analysis not difficult discovery, the success of blue cat is the special case that specific progress phase produces the history, its profit pattern is not had can duplicate quality. Disregard international to go up " after be being overflowed first, move " mature experience, bypass caricature link, enter animation domain directly, the immature practice that follows suit blindly brought about the awkwardness that achieves animation company formerly directly.

Regretful is these problems did not get some attention answering, the research of company of a lot of animation to animation profit pattern and understanding still stay in low administrative levels. They complain the TV station buys a price on the low side, think to make and broadcast the cost between is hanged is the biggest question that the enterprise is faced with. Current, TV of support of domestic animation business broadcasts can call in of the cost that make 15% to 20% , and can call in in abroad 70% above, under photograph comparing, animation company hard to avoid broadcasts to current TV system has small decline quite. Actually, this kind of simple contrast broadcasts link cost reclaims lead without how great sense, because domestic and international cartoon arrives from originality plan,make broadcasting is two run mode differently completely. It is with Japan exemple, cartoon is mostly combine investment with all possible means by manufacturer of caricature press, TV station, toy and animation company, with " the committee that make " cooperative form is clear and respective duty authority, take risk in all, share accrual. Broadcasting on execute Zhou Bo to make, broadcast every week one collect (general 30 minutes of less than) , the edge makes an edge broadcast, the capital that call in still can be used at issueing investment one round. In case viewing rate occurrence problem, fabricant can adjust a play at any time, interrupt even make, avoided to invest a risk thereby. Followed an advertisement that broadcast to ensure the interest of toy business again, the produce of of all kinds develop that they roll out often sells one sky very quickly.
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